30 YEARS
WITH YOU
Mode in France is the unmissable destination for fashion buyers, concept stores, department stores, and importers looking to source the best of French ready-to-wear — right in the heart of Tokyo.
In 2026, Mode in France celebrates its 30th anniversary.
Founded in 1996, the show brings together a carefully selected lineup of French womenswear, menswear, and accessories brands, giving buyers direct access to both emerging and established French labels in a single, focused event.
What we offer buyers:
Why Attend as a Buyer
-
A carefully curated selection of French brands, chosen among the most relevant names shaping today’s trends across womenswear, menswear, and accessories
-
A trade-only meeting place designed to connect buyers directly with brands and decision-makers
-
A focused, efficient buying environment that makes discovery, appointments, and order placement seamless
-
A high-quality showroom experience built for clear merchandising, easy selection, and productive conversations
BEYOND THE
TRADE SHOW
Mode in France is more than a trade show — it’s a full experience designed with buyers in mind.
Alongside the collection presentations, the event features exclusive programming and special touches that make each edition unique: curated animations and live showcases, exclusive gifts and surprises for attending buyers, and networking moments with brand founders and key French industry figures.
MIF Shaker adds another layer to the experience — a complementary digital format spotlighting emerging French brands at the beginning of their Japan journey. It’s an opportunity to discover tomorrow’s labels ahead of the crowd, before they reach broader distribution.
Whether you’re sourcing established French collections or scouting the next big thing, Mode in France brings everything together — in one place, over three days, in Tokyo.
