THE TRADE SHOW
Mode in France Tokyo is the first French fashion event to have established itself in Tokyo, back in 1996 — and it remains the reference destination for fashion professionals across Japan, recognized as the most significant French fashion showcase in the market.
Organized by the Fédération Française du Prêt à Porter Féminin, with the support of DEFI, FRANCECLAT, and CTC, Mode in France brings together around fifty French collections twice a year — spanning womenswear, menswear, and accessories — giving Japan’s leading retailers, department stores, and importers direct access to the best of French fashion.
Our partners :
OUR COM—
MITMENTS
Since 1996, Mode in France has stood for a certain idea of what a trade show should be: demanding, human-scale, built to last. Our commitments aren’t an added label.
WOMEN-LED LEADERSHIP
Mode in France Tokyo is led by women: international direction, communications, editorial, local coordination. A rare continuity in fashion events in Japan, the foundation of a distinctive voice and of buyer relationships built for the long term.
STANDARDS AS A PRINCIPLE
A deliberately curated selection rather than a trade-fair logic, to protect the quality of the experience and the visibility of each brand. Furniture and signage increasingly conceived around reuse and recycled materials. Scarcity and restraint are part of the gesture.
A COMMITMENT TO THE INDUSTRY
Backed by the Fédération Française du Prêt-à-Porter Féminin, the salon is the international extension of an entire industry — SMEs, independent designers, family-run houses, emerging brands. For many exhibitors, it is the only credible gateway to the Japanese market. With the MIF Shaker programme and the invitation of regional buyers, Mode in France puts 30 years of local presence at the service of accessibility.
