OMHU

La Marque

Founded in 2021, OMHU is a Danish knitwear label that prizes function, comfort, and sophisticated design. Born in Denmark and made in the UK, OMHU mindfully crafts long-lasting pieces that become the hero items of a wardrobe. The brand is designed by Danish founder, Lin Routhe. After training at the Royal Danish Academy of Design, Lin went on to work in major fashion houses in New York and London before establishing her own label. A culmination of her experience, OMHU knitwear has clear design values; simple and bold, with easy-to-style silhouettes and block colors that are further elevated by contemporary fits and thoughtful details.

The collection :

OMHU celebrates both places’ craft and expertise- marrying Scandinavian design and European fibres with the expertise of the renown British Knitwear industry. OMHU sweaters are made using Icelandic, Italian and British wool. The materials used in the collection have been selected for both their low environmental impact and their enduring ability to be tough on the outside yet soft on the inside.